WE ARE THE
DISRUPTORS

Hi, I’m Katy and I help hospitality businesses stand out online.

After more than a decade in the music and events industry, I’ve launched my own social media business focused on independent pubs, restaurants, and venues.

I know how important these spaces are for communities, and my goal is simple: help them thrive by getting more customers through the door.

From strategy and audits, to content days and full social media management, I create tailored packages that fit your business and your goals.

MORE GUESTS. MORE BOOKINGS. MORE BUZZ.

My mission is to help hospitality businesses fill their venues with bold, disruptive social media marketing.

ABOUT ME

Hospitality social media strategist working with local venues

HOW I CAN HELP

From content creation to community management, I offer a range of services tailored to meet the unique needs of hospitality businesses. My goal is to enhance your online presence and drive tangible results.

BOOK DISCOVERY CALL

CONTENT STRATEGY

Crafting a compelling content strategy is essential for capturing the attention of your target audience. We specialize in developing content that resonates with the hospitality industry, driving engagement and conversions.

SOCIAL MEDIA MANAGEMENT

Build and grow an active, loyal community with full-service content, management, and strategy..

CREATIVE CONTENT

Built for brands that refuse to blend in. Bold, original content that demands attention and drives real results.

CONSULTANCY SERVICES

Bring me in to help your team master audience understanding, fan-first strategies, and build stronger, faster processes.

ELEVATING HOSPITALITY BRANDS

100+

Client Campaigns

+300%

Engagement Growth

Years of Experience

Sionice Ross

"KATY IS ONE OF MY BEST FRIENDS AND I HAVE SEEN SECOND HAND HOW AWESOME SHE WAS AT HER JOB FOR A WHILE. WHEN I DECIDED TO LEAVE MY JOB AND START EXPLORING SELF EMPLOYED OPTIONS I NATURALLY WANTED HER TO HELP ME WITH MY STRATEGY AND LONG TERM VISION.
AFTER HAVING G JUST ONE MEETING WITH HER WHERE WE LOOKED AT MY GOALS AND HOW TO ACHIEVE THEM I KNEW IMMEDIATELY I HAD MADE THE RIGHT DECISION.

KATY TOOK THE TIME TO REALLY GET TO KNOW WHAT I DESIRED AS MY GOALS, AND THEN WITH IMMENSE DETAIL AND FOCUS WORKED THROUGH EVERY DETAIL OF WHAT WAS NEEDED, HOW I WOULD BEST ACHIEVE THE MILESTONES, AND THE TIMELINES. SHE ALREADY HAD SO MANY TOOLS AND STRATEGIES THAT I WOULD NEVER HAVE DISCOVERED WITHOUT HER INCREDIBLE EXPERIENCE AND KNOWLEDGE AND I LEFT OUR FIRST MEETING KNOWING EXACTLY WHAT I NEEDED TO DO TO GET TO WHERE I WANTED WITH MY BUSINESS STRATEGY.

I WAS REALLY SURPRISED THAT EVEN THOUGH THE INDUSTRY I AM GOING INTO ISN’T HER USUAL FIELD, THE EXPERTISE AND EXPERIENCE SHE HAS WAS SO EASILY APPLIED TO MY PLANS DUE TO HER ABILITY TO UNDERSTAND HOW TO CONNECT WITH MY AUDIENCE AND HOW TO BUILD MY BRAND.
THE PROGRESS I’VE ALREADY MADE IS DOWN TO HER REGULARLY CHECKING IN ON MY ACTIONS WE AGREED, WHILST ALSO WORKING ON MY PLANS IN THE BACKGROUND, CONSISTENTLY MEETING ALL THE DEADLINES SHE HAD AGREED TO, OFTEN AHEAD OF SCHEDULE, AND ALWAYS WITH SO MUCH THOUGHT AND INTENT.

WORKING WITH YOUR FRIENDS IS ALWAYS SOMETHING THAT PEOPLE SAY YOU SHOULD AVOID BUT HONESTLY, I KNOW I HAVE CHOSEN EXACTLY THE RIGHT PERSON TO BE MANAGING MY CONTENT AND BUSINESS STRATEGY, AND I WOULD 100% RECOMMEND HER TO ANYONE LOOKING FOR SOMEONE TO HELP THEM ACHIEVE THEIR GOALS!"

SPECIALISING IN HOSPITALITY

Restaurants, Pubs & Cafes

I understand the unique dynamics of the restaurant industry and offer tailored social media strategies to showcase your culinary delights and create unforgettable dining experiences for your patrons.

Hotels & Resorts

For hotels and resorts, I focus on creating a captivating online presence that highlights the luxurious amenities and personalised experiences, enticing potential guests to choose your establishment.

Event Spaces

Promoting event spaces requires a strategic approach to attract event planners and individuals seeking unique venues. My expertise lies in showcasing the versatility and appeal of event spaces through compelling storytelling.

Get a Free Consultation

Katy Steele, social media manager for hospitality, working on content strategy.

MY APPROACH

Audience Understanding

I combine experience, testing, and data to understand what hospitality guests engage with online. Without clear audience insight, hospitality social media strategies and content fall flat.

REAL CONNECTION BEATS EMPTY MARKETING EVERYTIME

Brand Driven Strategies

I build social media strategies for hospitality venues that balance what guests want to see with how your brand needs to be perceived. Strong brand presence leads to stronger bookings.

Audience First Content

Content is at the heart of our hospitality marketing approach. Every post, story, and campaign is created for your audience first, driving real engagement, loyalty, and footfall.

Selling Comes Second

First, we build loyal hospitality communities for your bar, restaurant, club, cafe or hotel. Once the connection is built, driving bookings and sales becomes easy.

GET STARTED

Elevate Your Social Media Presence Today

WE ARE THE DISRUPTORS